Alexandra Stobbs

Founder | Director

Email: alex.stobbs@simplycertification.co.uk

Alex is the founder of Simply Certification Limited and has taken the business from an ambitious start-up concept to one of the UK’s fastest-growing certification bodies. With over 30 years of experience spanning marketing, business development, commercial strategy and certification, she combines entrepreneurial thinking with a genuine passion for business improvement.

Having entered the certification sector in 2017, Alex recognised an opportunity to do things differently. Her vision was to create a certification body that delivered technical excellence without unnecessary complexity, making certification more accessible, straightforward and commercially valuable to the organisations it serves.

Alex firmly believes that certification should be a driver for business improvement, not simply a compliance exercise.

Standards should provide organisations with a practical framework to strengthen their operations, manage risk, improve performance and build sustainable, resilient businesses. For Alex, certification should never be overengineered or unnecessarily complicated. It should be proportionate, meaningful and, above all, add genuine value.

Under her leadership, Simply Certification has experienced significant growth, expanded into multiple certification schemes, achieved UKAS accreditation and successfully become part of the Normec Group.

Today, Alex continues to lead a team of operational and compliance senior managers, focusing her time on commercial strategy and future growth of Simply Certification, developing new opportunities, strengthening industry partnerships and identifying innovative ways to make certification more relevant and beneficial to businesses across the built environment.

Her philosophy remains at the heart of Simply Certification: certification should support businesses to succeed, not create unnecessary barriers. When delivered effectively, it becomes a powerful tool for continual improvement, commercial opportunity and long-term success.

Outside of work, Alex enjoys travelling, spending time with family and friends, and switching off with a good reality TV series.

“Certification shouldn’t be complicated for the sake of it. It should be straightforward, meaningful and deliver real value.

My passion has always been business improvement, and I believe certification, when done properly, can help organisations build stronger, more sustainable and successful businesses.”